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Denis Kim appointed Corporate Vice President, EMEA & Japan at Elatec

Munich, June 1, 2021 - Elatec, the identification solutions specialist, has a new head of sales as of June 1, 2021. The leading manufacturer of multi-standard RFID readers is gaining Denis Kim, an executive with many years of experience in international technology sales, as Corporate Vice President, EMEA & Japan. Kim, who holds a degree in mathematics, has held various positions in software development and sales over the past two decades. The last steps of his career before joining Elatec were with relayr (a subsidiary of Munich Re Group), Axians and Dell EMC.

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Denis Kim brings many years of experience as a sales director in the international B2B environment, both with smaller specialized software solution providers and with heavyweights such as Dell, Axians and Krauss Maffei. He demonstrated particular strengths in the sales of complex software products supporting the digital transformation of industrial IoT and cloud applications.

"We are delighted to have Denis Kim on board," says Robert Helgerth, CEO of Elatec GmbH. "He has a clear vision and lives our leadership style of teamwork and interdisciplinary collaboration across all business units."

"I decided to make this change because I perceive Elatec as a very innovative and disruptive company that leverages technology to create tangible business results and sustainable value for customers," says Kim.

Together with Gary Lui, General Manager China, and Paul Massey, CEO of the US subsidiary Elatec Inc, Denis Kim reports directly to CEO Robert Helgerth.

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