Growing Market for RFID Products
Thanks to rising global demand for ID applications, the German RFID specialist Elatec is enjoying rapid growth. The developer and manufacturer known for its flexible multi-standard RFID readers will experience another record year in 2018, increasing its sales by more than 25 percent. With branches in Europe and North America as well as the subsidiary in China that opened in 2018, the company is successfully expanding around the world. At the same time it is strengthening its in-house team with Thomas Graf’s appointment as CFO where he will join RFID pioneer and CEO Stefan Haertel in management.
In order to systematically manage the growth targets the company has set for the coming years, Thomas Graf will be responsible for finance and administration in his role as CFO going forward. CEO Stefan Haertel will focus on domestic and international sales, marketing, development, and business development.
“Our recipe for success: Not only do we enjoy the full confidence of our customer, but system vendors and application developers around the world also seek us out for our expertise in RFID technology. With our multi-standard technology, we provide them with a smart path through the maze of RFID standards – including new formats and technology, such as BLE and NFC. To support stable growth and continue advising and supplying our customers with the high-quality products that they are accustomed to, we are hiring highly qualified staff and improving our structures globally. This includes new specialists for local application support,” says CFO Thomas Graf in describing the company’s strategy for success.
Elatec has been present on the Chinese market with its own subsidiary since 2018.
In general the industrial applications division has experienced strong growth. The range of industrial applications supported by Elatec RFID components has expanded continuously over the past year as well.
“We enjoyed tremendous success over the past few years. In 2018 we will greatly exceed our record results from last year again. Our concept of providing on-site advice to solution developers around the world via our team of RFID specialists and supplying them with flexible RFID components certified under multiple international wireless standards has proven to be a guarantee of success. We are continuing to improve our internal as well as sales structures to ensure even better and more comprehensive support for our partners and customers in the future,” states Stefan Haertel.